George Osborne's attempt to turn himself into Barack Osborna would be laughable at the best of times, even if it hadn't come from the same platform from which Kenneth 'Fatty' Clarke made another tired plea about the 'need' to set business free from regulation.
If the track of recent British economic history has shown anything, it is that business must be regulated so tightly that business owners should be on their knees begging for mercy if one of their employees so much as stubs their toe on the photocopier. More broadly, if the past 200 years have shown us anything it is that an unregulated business sector is incompatible with civil society - as such, something's got to give, and if we can't live in a world where we all respect each others' needs as a matter of habit, then if a businessman having to work 27 hours a day on his paperwork is the price that has to be paid to enable the rest of us to have a measure of economic security, then that's what it takes. Nobody starts a business with a gun at their head. They do it because they wish to pursue a vision, or to get rich, or because they can't work with other people. None of these are particularly good reasons for lauding the idea of business per se, or for believing the act of starting a business to be heroism worthy of being recorded in sagas, or for expecting that businesses and businesspeople be exempt from certain, and really quite basic, civil standards.
After all, according to one former Tory leader, there's no such thing as society. This Tory insistence on courting the 'business vote', its naked appeal to business owners' self-interest just a type of the type of racial nationalist politics for which the Tories rightly condemn the BNP, shows that their 'no such thing as society' mindset hasn't changed; and never will.